"Our creative team designed personalized content to target specific individuals. We bombarded them through blogs, websites, articles, videos, ads – every platform you could imagine – until they saw the world the way we wanted them to.
Until they voted for our candidate.
It's like a boomerang: you send your data out, it gets analyzed, and it comes back at you as targeted messaging to change your behavior."
-THE GREAT HACK
The subconscious makes almost all our decisions.
So if we're being manipulated & most of our choices aren't conscious, how do we become ourselves?
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You're always being influenced by your subconscious, genetics, childhood, environment, & patterns.
To become yourself, you first must dis-cover how you haven't had conscious autonomy.
As an observer, mindfully pay attention to your choices to discern where they're coming from.
Patterns will emerge & you'll better understand which choices are based on what you consciously want for your higher self versus what your subconscious influences you to crave.
Since 95% of decisions are made subconsciously, the goal isn't to overpower it, raise yourself up by the bootstraps & 'Just do it'.
Instead, you can consciously influence it to work for you towards your highest self by developing an intimate relationship to your subconscious & designing your environment.
Then you can shape who you want to become instead of trying to force it.
By programming your what higher self authentically wants into the subconscious, you can become who you really are instead of who society or your subconscious wants you to be.
You are always being influenced. You are always changing. You are always becoming.
Whether you have a conscious say in it is up to you.
Personal development has it backwards: you shouldn't force yourself to do hard things for a better life, you should design yourself to crave the things that lead to a better life.